From AdFreak:

Back in the ’90s, it seemed like pro athletes were lining up for the chance to put out terrible rap albums. Now, Nike and Wieden + Kennedy revisit those days with four NBA stars who are just as bad on the mike but at least seem to realize it.

This Nike spot is a lot of fun, especially if you get some of the not-so-subtle nods to 90s hip-hop.  The young male demo can be reached through nostaligia — it just has to be pretty recent history, and it helps if it has a good beat.  Bad lyrics and rhymes.  But a good beat nonetheless.

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