Nintendo of America marketing head Cammie Dunaway has suggested that Rockstar might see better sales for its DS game GTA: Chinatown Wars with a more sustained marketing campaign. Kotaku reported on her comments made in a video interview with MTV News. Dunaway says Nintendo thinks the game will have a long tail if there’s continued marketing support to help people discover it. She added that the old method of running a TV campaign for some weeks and expecting sales momentum doesn t work because new consumers are constantly coming onto game platforms.
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