The NPD Group has long been the best source of games sales data, though an increasing large blind-spot they’ve had is with digital sales. However, the company has announced that they will team with EEDAR to to develop a total market tracking service for digital transactions on consoles, mobile devices and online.
The NPD Group and EEDAR have always shared a common goal of providing information and insights to our clients in the games industry, said David McQuillan, President, Games, The NPD Group. The growth of the digital channel within the games industry presents numerous challenges and opportunities that we believe are best addressed for our clients through a formalized, collaborative effort between The NPD Group and EEDAR. We expect that this synergy of resources and vision will result in greater transparency into the total games market including digital forms of distribution as well as the established physical format.
With the rapid growth occurring on digital platforms, the importance of measuring and understanding the factors which contribute to the financial success of a product is a key initiative EEDAR is developing solutions for, said Greg Short, President & CEO, EEDAR. EEDAR has always sought to embrace relationships that provide strong value to our clients and improve accessibility to key data for decision makers. Our collaborative efforts with The NPD Group will help ensure that our research services will continue to evolve for the needs of the industry while specifically addressing transparency and the identification of success criteria for emerging markets.
