While Electronic Arts is seen by some as being an “old media” game company, they have their own digital download service Origin with 41 free-to-play or social games planned for this financial year. EA COO Peter Moore sees the majority of its sales being digital by 2015.
“There will come a point, whether it is two or three years from now, when we say. ‘We are doing more in digital media now than we are in physical media,’ and it’s clearly … not far away,” said Moore, before adding, “We will never abandon physical media. As long as the consumer wants to buy something on a disc, we will be there to offer it.”
Moore added about EA’s recent share buy-back scheme and rise in share price that, “investors are starting to understand our strategy, are starting to see light at the end of tunnel, starting to see growth rates in the areas we have invested in and in the industry as a whole starting to attract attention again.”
Source: Reuters
