Writing for Ad Age, Natalie Zmuda and Kunur Patel look at the surge in retailers using social media in their holiday marketing campaigns. As the writers point out, a survey from researcher BDO Seidman shows that the percentage of retailers using social media has jumped more than tenfold since 2007. More than half of those surveyed say they now incorporate social nets into their marketing, with 76 percent on Facebook and 50 percent on Twitter. Zmuda and Patel look at holiday campaigns being executed by ten major retailers, including Best Buy, Walmart, Target, Toys ‘R’ Us and Amazon, to highlight which ones are hitting homeruns, and which haven t exactly stepped up to the plate.
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