Nestle has launched a new augmented reality game for the release of the movie Rio. Over 26 million Nesquik, Honey Stars and Cookie Crisp cereal boxes now have 3D augmented reality video games.
Players can cut a tag from the back of cereal boxes, and using a computer with a webcam, users can interact with a 3D image of the titular character. The promotion will launch in 53 countries.
Source: Marketing Week
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