MTV Games parent company Viacom has told analysts that its music game franchise Rock Band has been a money loser for two years. Writing for LA Times, Ben Fritz reports on comments made by Viacom senior management on a quarterly earnings call with analysts.
Viacom CFO Tom Dooley says the property is expected to break even or make a slight profit in the fourth quarter based on holiday sales. Chief executive Philipe Daumann told analysts the franchise had a great launch in The Beatles: Rock Band but that the economics are not improving as fast as the company would like. Fritz writes that the high cost of manufacturing Rock Band controllers are the primary reason MTV and parent Viacom lose money on the franchise.
Read more at LA Times.
