Writing for Ad Age, Eric Swayne covers the growing opportunity for marketers to tap into friend-sourcing in their marketing efforts. As Google and Microsoft’s Bing have started including social media content, Swayne wonders if friend-sourcing may not eventually get integrated into search engine results. He argues for it by saying that people I know give better and more reliable answers for me than the world can as a whole. While that level of word-of-mouth seeding isn t quite there yet, he outlines how marketers can currently leverage friend-sourcing in their social media efforts.
Read the article at Ad Age {link no longer active}.
