Activision announced that they will show off Skylanders Giants at the North American International Toy Fair. The game is a sequel to Skylanders: Spyro’s Adventure, the best-selling kids’ franchise worldwide in 2011 and the number one overall new IP launched in North America during the same period.
“Skylanders: Spyro’s Adventure‘s success in 2011 validated an exciting idea that with the right technology, and the creative minds to support it with engaging characters and story, we could define a new model for children’s play,” said Eric Hirshberg, CEO of Activision Publishing. “Skylanders Giants marks the evolution of this core concept. We’ve got super-sized figures, remarkably cool new characters that light up, as if by magic, and more ways to play and explore Skylands than ever before. We’re delighted to announce the title at Toy Fair 2012 and can’t wait for fans to go hands-on this fall.”
“While it was still in development, we recognized the potential that Skylanders had to connect with our customers due to its unique merging of physical and digital play,” said Jerry Storch, Chairman and CEO, Toys”R”Us, Inc. “The game was an enormous success last holiday shopping season, and the toys seem to evaporate as soon as they arrive on our store shelves. We’re excited to continue our enthusiastic support for Skylanders with a comprehensive, global marketing program to introduce Giants to our customers.”
