Sony has talked up 3D technology quite a bit the past few months and especially at E3. However, penetration of televisions capable of 3D output is low right now, but that’s not an overly huge issue for Sony right now
“[It’s] not a concern. It s a strategy,” says Sony Worldwide Studios VP Scott Rohde. “The best thing I can relate this to is the Blu-ray launch. I think this is like a rewind for me, a lot of the same questions, where people were saying, ‘I’ve got a huge DVD collection; why would I upgrade to a new type of media ‘ And someone has to push it out there to show it s a superior technology and to show that it can achieve widespread adoption over time,” he said. “You know, Sony’s been very good at sitting on that bleeding edge and pushing out products that show that, ‘Hey, there’s a 3D Bravia you can buy, but it’s not just for watching Cloudy With A Chance of Meatballs in 3D.’ You can play interactive entertainment in 3D so it s a full experience.”
“It also goes back to the promise that [SCEA CEO] Jack [Tretton] made a few years ago about a future proof box, and the fact that 3D TVs are taking hold globally, not just from Sony, but from other manufacturers, and here we are sitting here basically saying, ‘I told you so.’ You know, a quick software update and now your PS3 can play movies in 3D and you can experience games in 3D, he continued, So, it s a distinct strategy that we ve chosen to take to be on the bleeding edge and drive the market into these new experiences. So we re not worried about quick adoption rate. We re driving people to adopt period.”
Source: IndustryGamers {link no longer active}
