Digital shop R/GA has picked up the Taco Bell account with a focus on relaunching the fast-food joint’s website and overall Internet presence.
The site has tried to be an entertainment portal for its users, but Taco Bell is looking for a site with a more informative spin focused on its restauarants and instead using social media as a way to further engage with its audience.
The new site and strategy is expected to roll out next year.
From Ad Age: {link no longer active}
“We know more and more of our guests are consuming media online and it’s an important way to connect with people,” he said. Some of these digital-marketing efforts are likely to focus on platforms such as Taco Bell’s lower-calorie Fresco menu, and its Why Pay More value menu.
Video game marketers should see if there s a lesson in Taco Bell’s new philosophy. Rather than try to build out content and community portals of their own, can video game companies instead use social media as the primary method of engaging with their audience?
Then product websites can get back to focusing on what matters: the actual product.
