Taco Bell and PlayStation have a long-standing relationship that has spanned several years—offering gamers a chance to win consoles like the Vita and PlayStation 4 before they hit stores. That partnership continues with a pop-up VR arcade and a chance to win a PlayStation VR set up.

The Taco Bell Arcade installation in New York City is open Thursday and Friday this week only, and features a number of PlayStation VR stations to try the new tech. Playable demos include a street-luge race and an underwater cage where users can face a ferocious shark. “And yes, there will be tacos,” says the official Facebook meet-up page. Visitors to the arcade can receive free samples of crunchy tacos, Doritos Locos Tacos and cheddar habanero quesaritos.


“The future of gaming is here in VR, and we want to give people a chance to experience virtual reality in a way that they haven’t before,” said Matt Prince, PR and brand engagement manager at Taco Bell. “It’s just a really fun space.” The activation also features brightly-colored taco art that’s perfect for sharing on social media and a GIF-making station where visitors can create their own shareable, taco-themed GIFs.

For those who can’t jet set to New York, hungry fans can still enter to win a Sony PlayStation VR set before they’re available in stores. Going on now through October 19, customers who purchase a Taco Bell Big Box will receive a code to text for a chance to win. The prize pack includes one PlayStation VR headset, two PlayStation Move motion controllers, a PlayStation Camera and a $40 PlayStation Store credit. Winners will begin receiving their prize packs in early October.

“We’re pleased to be partnering with Taco Bell once again,” said PlayStation on its official blog, “And can’t wait for all of you to experience PlayStation VR!”