THQ and Random House have announced an agreement to create IP ready for both games and books. Along with continuing efforts to bring THQ’s existing IP to all book publishing formats, they will help create world bibles for prospective THQ properties via the book publisher’s IP creation and development group, Random House Worlds.
“Working with THQ has been nothing less than a huge pleasure for us, and we have very lofty goals for where this project will go,” said Keith Clayton, director of creative development at RHPG. “It’s really inspiring to work side-by-side with partners who share our creative passions as well as our view on the evolution of the entertainment industry. We truly think that this is the new direction for entertainment, and we’re proud to be leading the way as we provide a platform for storytellers to have their visions realized across multiple mediums.”
“This collaboration is a shining example of how we can generate interesting and exciting publishing opportunities as our various media continue to converge,” said Lenny Brown, THQ Director, Creative and Business Development, Core Games. “Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience. We hope to make this relationship the gold standard in transmedia.”
