Cellufun has announced that it has changed its name to “Tylted.” The name was determined by a competition where users submitted and voted on different names, where over 30,000 participated and the winning entrant received $10,000 as stipulated by contest rules.
“We all love ‘Tylted,’” said CEO Lon Otremba. “It’s a great name to build a brand upon and the fact that it was created by someone in our user community perfectly illustrates where we sit at the convergence of social networking, casual games and the mobile web.”
The new title is reflective of the company’s new brand strategy going forward. The company will expand its virtual goods business, offer more social options and focus on customer acquisition, while focusing on non-hardcore casual gamers representing a mass audience for social networking features like personal avatars, in-game chat, and the ability to share virtual currency.
“Social play is a critical part of our infrastructure and the enthusiasm around the name change demonstrates the importance of casual games as a place where millions gather and connect over the mobile web,” said Otremba. “We remain committed to publishing the most popular social games on the HTML-5 platform and creating an unrivaled games experience with all the mobile web has to offer.”
Leading the way for the company’s rebrand is the new title CuBug. Described as a Tetris-style tile matching game, it will feature virtual wallpapers, social media elements and brand integrated with a highly-targeted audience of players chatting, comparing scores, exchanging points, customizing virtual goods, and celebrating special occasions.
