UK movie marketing firm Creative Partnerships has created some big-time spots for big Hollywood blockbusters including Spiderman 3, Pirates of the Caribbean and Ratatouille. They say that they’ve been studying the growth of the game industry and its share of the entertainment market. Today, they announced that they’ve pounced. The firm has hired a game marketing vet in an effort to expand its services into games.
Read the story at MCV UK.