Sega is pushing Virtua Tennis 4 hard in the U.K. with $1.6 million in marketing spending. The publisher will have a series of online, print and TV advertisements running on Channel 4, Sky Sports, ITV, and more starting on April 25.

“With over a million pounds invested in marketing, this is our biggest spend on a Virtua Tennis title to date,” said Sega’s senior product manager Anna Downing. “Activity will create awareness at release, with a second execution to capitalize on grand slam fever during Wimbledon.”

“The No.1 tennis series is releasing on what is a pretty significant date,” added Downing. “For many, that will be the Royal Wedding, but for gamers it signifies the start of the gaming tennis season, and with the bank holiday a few extra hours of play. Virtua Tennis 4 is the only tennis game to include motion control functionality across all platforms.”

Source: MCV