Microsoft has announced that it has signed contracts with roughly 40 television and entertainment content providers to bring new services to Xbox Live. These partners include Verizon, Comcast, HBO Go, Syfy, TMZ, UFC, and Bravo joining services like Netflix, Hulu+, ESPN, YouTube and VEVO.

“Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”

“FiOS TV on the Xbox 360 is an excellent example of how we’re working with market leaders to erase old technology borders to expand the FiOS TV experience and taking advantage of unique new features including voice- and gesture-control of live TV entertainment via Kinect,” said Eric Bruno, VP of consumer and mass business product management for Verizon. “This holiday, Verizon will bring a selection of popular live TV channels to Xbox 360 and will be a leader in delivering live, multichannel streaming HD TV, integrated with Kinect, via the Xbox.”