An interesting new twist to the Nike Better World Campaign entitled Journey, Jason Lester will travel for the next 102 days across the U.S. biking or running the entire 4000 miles. The site will track his journey via photos, a stats dashboard and a map of his location. A calendar of Facebook events allows users to join the journey in their city.
A Better World Counts
Recommended For You
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…
Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever
As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…
How TikTok’s Latest Features Are Helping Advertisers Be More Creative, Relevant And Effective
TikTok offers marketers powerful reach and now, the ability to integrate greater targeting capabilities and performance…
