Universal Pictures has launched several interactive engagements for the prequel to 1982’s The Thing. A new website at itwillbecomeyou.com {link no longer active} allows users to create a 15 second video of themselves and then add a special effect which will transform them into ‘the Thing’. Once completed, fans can upload their Scare Video to YouTube. Also, a mobile game called ‘The Flamethrower’ is available for iOS  {link no longer active} and Android  {link no longer active} devices allowing fans to battle shape-shifting aliens with flamethrowers in a virtual 360° environment and “infect” themselves using augmented reality app.