In order to fully experience Honda’s newest ad, you’ll have to watch it twice. Completely skinning Honda’s YouTube page, Honda shows that there’s definitely 2 sides to the Civic with an elaborate interactive experience where you are able to revert from the story of a family man and the gripping proceedings of a (we won’t spoil it) crime.

When the video finishes, you are able to slide to view either the Civic or the Civic Type R Concept and are prompted to share on social. The whole ad is a brilliant and cinematic way to display the features of both vehicles in a way that doesn’t feel like any other car ad.

See the hard edges and the soft side of the Civic on Honda’s YouTube page here.