Life’s tough for a one-eyed bear, getting dragged around and having to endure the wash cycle countless times. Then, quite unexpectedly, the teddy bear is whisked off to a beautiful place where the sun shines warmly and he meets a special unicorn. All of this is to the tune of William Shatner’s cover of “Bohemian Rhapsody” from his album Seeking Major Tom from 2011.

If those seem like two elements that should not be together, you should see how seamlessly British travel company Thomson Holidays weaves them together to relate the now-fortunate bear’s story into something everyone — young or not — can’t help but smile at.

Source: AdWeek