On the official website for Underworld: Awakening, fans can play an interactive game {link no longer active} called “Escape From the Facility” based on the story of the film. Using a keyboard, fans must navigate Selene from her laboratory prison through the facility and infiltrate the perilous Lycan hideout to find the first hybrid child. Also on the website, fans can navigate through and score points while they learn more about the history of Underworld while watching an interactive Video+ trailer {link no longer active}. On Facebook, the “Character Bloodline” app {link no longer active} shows the two family trees of the film and how they are connected, both Vampire and Lycan. Fans that click on a character will see a hi-res image of the character and be able to read some background story of the character.
Enter The Underworld
Recommended For You
Report: How Gen Z Social Search Changed Product Discovery
As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…
‘Dead Space’ Campaign Taps Into World-Building And Social Challenges
Coinciding with the return of EA’s beloved ‘Dead Space’ franchise, Nightcap, the team behind the new…