Facebook has announced Global Pages enabling brands to set up a single page and localize it for foreign markets.
“[It is] a new structure that provides the best, localized experiences for a brand’s customers, available to all brands working with Facebook,” said Kelly Winters, Facebook Project Marketing Manager.
With the new page format, Facebook users will be directed to the brand page based on the country where they are based. There they interact with localized versions of everything the brand is featuring, from cover photos, copy and news feed to apps and milestones, while remaining connected to the brand’s global Facebook audience.
On the paid side, ads bought in the U.S. now have the potential to have a global impression. Of course it’s a more costly buy. As one effect, users who click on ads being run in foreign markets will be more likely to understand what’s being sold and what’s the call to action, as clicking on the ad takes them to their localized version of the brand page.
TechCrunch writes, “The new global functionality could be even more powerful for businesses based in countries with more niche languages. Indonesian brands might now pay for ads targeting Americans. This all must have Facebook’s international ads offices in cities like Singapore and Dubai salivating.”
Source: TechCrunch
