The product isn’t even out on the market yet, but it looks like Facebook has begun selling their large autoplaying video ads with great fervor. Digiday unearthed the deck shown below that has been shared with Facebook’s marketing developer partners as a way to pitch these video ads to clients.
Some notable takeaways from this are that in much of these decks are some projections where digital supercedes television with Facebook clearly angling to be a part of that curve. Facebook also points out that one ad on the social network can reach more people than any major TV network, and can be a valuable way to reach millennials in particular.
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Source: Digiday
