The number of people following the top 100 brands in the Google+ social network rose 54 percent to 12 million in the past two months, according to BrightEdge . The top 10 brands have more than 9 million followers, accounting for 75 percent of the Google+ total follower base.

“Our brand customers focus on channels from which they can drive measurable traffic and conversions,” said Jim Yu, BrightEdge CEO. “Google has Google+ content in their search engine results pages, and Bing has both Facebook and Twitter results in their SERPs. We see brands trying  more than one channel.”

Read more at Media Post.

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