It’s true. There are some YouTubers out there who have made a name for themselves and built huge audiences just by unboxing some cool stuff from brands. Boxes aren’t just things holding objects anymore: the act of unboxing is an experience that viewers are vicariously getting a lot out of.
ION Ranks YouTube’s Biggest Unboxing Stars
Recommended For You
Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever
As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…
State Of Mobile 2023: Social App Usage Soars, US And TikTok Top Consumer Spending
A new report from Data.ai reveals that American consumers and TikTok lead in average revenue per…
Report: How Gen Z Social Search Changed Product Discovery
As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…
