It’s true. There are some YouTubers out there who have made a name for themselves and built huge audiences just by unboxing some cool stuff from brands. Boxes aren’t just things holding objects anymore: the act of unboxing is an experience that viewers are vicariously getting a lot out of.
ION Ranks YouTube’s Biggest Unboxing Stars
Recommended For You
Twitter’s Day Of Reckoning: Why Earned Media Value Matters More Than Ever
As some of the world’s biggest companies—like General Motors and Dyson—halted their advertising campaigns citing concerns…
Why ‘Account Of The Year’ Estee Lauder Chose TikTok To Reach Gen Z
Estee Lauder is a legacy brand often associated with older generations—that’s changing as the brand engages…
‘Dead Space’ Campaign Taps Into World-Building And Social Challenges
Coinciding with the return of EA’s beloved ‘Dead Space’ franchise, Nightcap, the team behind the new…
