From Gamespot:

On the third and final day of the 2009 Penny Arcade Expo, Andrew Mayer delivered a talk titled “The Future of Gaming: You Don’t Know What You’re Going to Get.” A game-industry vet in the more casual and social-gaming spaces, Mayer currently serves as a user experience consultant for MediaShifter.

Mayer’s forward-looking session began with a look at the past and present, namely as it pertained to hardware. According to Mayer, hardware has traditionally driven innovation and evolution in the game industry, but it’s reached a point where technical capabilities are no longer driving the market.

Mayer s session continued with the thought that bite-sized games are now becoming more significant revenue drivers than traditionally big-budgeted titles, thus changing our entire perception of where the users are. Case in point: Farmville has 18 million users while World of Warcraft has 12 million.

Read the rest of the analysis of Mayer’s session at Gamespot.