by Jessica Klein
There’s no denying our commercial culture when it comes to the Super Bowl, one of the year’s biggest sporting and TV events that many people watch for the ads, and not the actual sport. In the spirit of these ads as entertainment, we worked with research technology firm Dialsmith to figure out which advertisers brought their A-game throughout Super Bowl XLIX and which ones dropped the ball – based on a sliding scale that allowed you, dear reader and (likely) Super Bowl viewer, to pinpoint the exact moments that you loved, hated, or felt indifferent about.
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