In partnership with Reese’s, Warner Brothers has launched a destination Facebook tab in anticipation of the launch of Green Lantern. A rich, robust experience loaded with engagements, at the top of the tab a countdown clock keeps track of the days, hours and minutes until the film opens. Also, a large trailer window takes up the middle of the iframe above the fold. Fans can invite the corps {link no longer available} from the Facebook friends by first choosing a location and time to see the film, then invite their friends to assemble their own Green Lantern corps. As a group is assembled, the user can customize the design of the group and share with friends and followers. Fans can also customize their profile picture {link no longer available} or share with friends from a custom set of Green Lantern collectible cards featuring a wide cross section of characters from the film. A selection of images from the film with key facts from the legacy of Green Lantern are also featured alongside funny quips from a Reese’s peanut butter cup. Weekly mini-missions require the user to share their peanut butter corps badge to Facebook. Tied into an on package contest promotion, the tab brings together the film and Reese’s in a fun and playful way all linking back to a contest landing page {link no longer available} on the Reese’s homepage where fans can win a jet fighter experience {link no longer available} similar to Hal Jordan’s original test flight.
Reese’s Constructs A Facebook Tab To Bring Green Lantern Corps Together
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