It’s not easy to create a viral ad campaign that can catch on instantly — but it can be done, as Beats By Dre has proven over the weekend.

The audio accessory maker has launched a new online program that ties in with the forthcoming movie Straight Outta Compton, which launches in theaters this Friday. The film focuses on the rise and fall of the N.W.A., one of the most notorious rap groups of the early 90’s — including Dr. Dre, founder of Beats By Dre.

Visitors can stop by the official “Straight Outta” site and create their own “Straight Outta” images. The site suggests that the campaign was made to help people exhibit their personality with a self-image. Several fans, however, have found more creative means for the “Straight Outta” imagery.

A couple of examples are below, to give you a better idea of how the “Straight Outta” message was cleverly paired with said images…

This one depicts the classic Robocop character, indicating that he’s “straight outta Detroit.”

Marty McFly is the focus of this image, indicating that, yes, thanks to the DeLorean from Back To the Future, he’s “straight outta time.”

This is just the tip of the iceberg, as brands have been getting in on the “Straight Outta” phenomenon as well, according to DigiDay.

This image from the official Sonic the Hedgehog Twitter account indicates the troubles of “Hedgehog life”, as Sonic runs “Straight Outta Rings” in an image from the original Genesis game.

The official account for the candy bar Snickers also got into the “straight outta” fun, suggesting to consumers the plight of being “straight outta Snickers.”

This campaign has been a huge success, and is still rolling strong into Compton‘s release in theaters on Friday. Those interested in seeing more of these types of images can do so by searching under the hashtag #straightoutta on social media accounts.

They’re not all pretty…some even indicate that Bill Cosby is “straight outta Quaaludes.” Regardless, it’s a big hit for Beats By Dre, and an indicator that Straight Outta Compton should have a fairly successful run in the theaters. The trailer is below.