Turtle or Soup is a “boss-approved” gaming app designed to enhance skills around social media marketing on platforms like Facebook, Twitter, LinkedIn and Google. The “original mobile marketing racing game” features “Roi” (aka ROI, or the billion-dollar question with every social media campaign), the All-American Small Business Turtle, and his arch-nemesis, Biggie the Rabbit. Players are either the turtle who outsmarts the competition, or the loser who becomes the competitor’s soup. Set along the Washington DC Beltway, the mission is to beat Big Business by leveraging social media to generate awareness, drive new leads, and improve brand visibility. Turtle or Soup can be downloaded from Apple’s iTunes store (for iPhone and iPad), Google Play for Android devices, and followed on Facebook and Twitter.
