It is a curious time when the top news story of the day during the Olympics has nothing to do with the 2,000-plus-year-old sports event, but a different kind of stamina-testing stunt: a 20-year-old man with giant suction cups scaling the Trump Tower.

No, you are not watching a Super Deluxe livestream. This is real life.

After hours of successfully evading any rescue attempts, authorities finally caught up with Stephen Rogata of Virginia, pulling him into safety through the window of a shoe store in the building. A planned feat, Rogata had posted a video the day prior addressed to the building’s namesake, Donald Trump himself.

“The reason why I climbed your tower, was to get your attention,” said Rogata, who was reportedly looking to meet with the Republican nominee.

What transpired during and after the stunt will live on in viral infamy. On the same day, The New York Times reported that a Facebook stream on the local WABC-TV’s page had already reached 4 million views. Our own sleuthing has counted over 360,000 mentions across Twitter, forums, blogs, news sites and videos.

Of course, the memes have trotted out.

It had the lawlessness of a car chase, the seat-gripping suspense—it had you rooting for someone who, while risking their life, has set out to not just make a statement, but a spectacle. This is the kind of stuff that prior to Facebook, would have gotten a plum spot on local TV, and maybe been picked up as a noteworthy story in other papers days after. But these are different times, and we’re constantly fiddling with our phones as every push alert vies for our attention.

According to the American Press Institute, 88 percent of millennials get their news from Facebook. For a platform that has put emphasis on its livestreaming capabilities as of late, it was a matter of time before this collided with news.

Screen Shot 2016-08-11 at 11.00.12 AM

This was Facebook Live’s moment to shine that wasn’t just Chewbacca mom making you giggle for a moment, or Buzzfeed‘s exploding watermelon, but actual news as it broke (however silly it was), distributed and viewed via a medium we’re only just getting a grasp on.

What the Trump Tower climber shows us is that Facebook Live presents the ability to push messages of immediacy to an audience of scale more quickly than ever before. Given an outlet, the Trump Tower climber, as a young person, intimately understands this. By manufacturing the next conversation, he was able to command our attention, and by extension, Donald Trump’s, at an unprecedented level as we saw the event collectively unfold before us in our News Feeds.