by Sahil Patel
Vimeo is offering a new way for individual video creators to make money on its platform — as part of a broader expansion the company has planned to get into the subscription video business.
The company, which has long eschewed the ad-supported model, has released a new set of tools for creators to sell and control monthly subscriptions across Vimeo’s distribution footprint. This means that creators can now offer subscriptions via the Vimeo On Demand storefront, Vimeo’sPublisher Network (which includes more than 100 publishers offering curated libraries to their respective audiences), and on any website using Vimeo’s embeddable HD player.
Creators will also retain a lot of control over how their subscriptions work. With the new tools, they can set pricing, offer subscriptions worldwide or restrict them to select countries, and offer their fans additional perks such as free subscription trials, free episodes, and exclusive bonus material.
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