At a $30 CPM, the social platform Pinterest has brands weary that ads, or promoted “pins,” might be too expensive for their budget. However the relatively small, but passionate user base Pinterest offers may justify that cost.
Our friends at Digiday composed a list of important factors brands should consider when thinking about starting an ad campaign on Pinterest. See why Pinterest is becoming a more desirable ad platform to marketers below.
Source: Digiday
New Report: Brands Shift Budgets To Influencers, Leverage AI
A recent report by CreatorIQ reveals that 67 percent of all marketing firms increased their budgets…
Too Big To Fail: What’s Happening With TikTok?
The world’s biggest brands don’t appear to be disentangling themselves from Tiktok, as ad spend on…
Report: How Gen Z Social Search Changed Product Discovery
As Gen Z increasingly embraces social search to discover new products, marketers are finding new opportunities…
