360 Degrees Of Brand Recall
Are 360-degree video ads mere novelty? Nielson says no. Research in the company’s Media Lab found that people recalled brands in 360-degree video content up to 28 times more than brands in 30-second midroll ads. 360-degree content was on average eight times more effective for recall than traditional ad units, although there was some variance across brands. The Media Lab study also found that, compared to traditional ads, 360-degree video content positively affected purchase intent for up to three times as many consumers.
Phone Searches Lead To Sales
Google recently asked 1,000 users to take a survey several times a day for a week to help the company better understand how using a smartphone throughout the day meets various needs. The survey received more than 14,000 responses that painted a picture about how, when and why people pick up their phones. 92 percent of respondents who did research on their phone made a purchase within a day and 76 percent of those searching for something nearby visited a related business within a day.
Shop ‘Til You Drop This Holiday Season
Economists at Deloitte predict total 2016 holiday sales to exceed $1 trillion a 3.6 to 4 percent increase in November through January holiday sales (excluding motor vehicles and gasoline) over last year’s shopping season. The company also forecasts a 17-to-19 percent increase in e-commerce sales, reaching $96 to $98 billion during the 2016 holiday season. The emergence of e-commerce will not only be a major factor in online sales, but also those made offline. Deloitte predicts that digital interactions will influence two-thirds of every dollar spent in-store this season.
When It Comes To Marketing, Netflix Doesn’t Mess Around
Streaming video is rising in popularity, but when it comes to getting the word out, Netflix is serious about its marketing campaigns. For the end of August, Netflix was by far the number one marketer with their new show, The Get Down, according to data by Media Radar. Netflix marketed 21 programs the week of August 21 across 75 websites, created 23 unique video ads across 14 TV networks and aired eight unique TV spots while they were at it.
Spam, Spam, Spam, SMS Messaging And Spam
For SMS users, spam is on the menu whether you like it or not. Recent findings from the Mobile Messaging Fraud Report 2016 have revealed that 26 percent of chat app users receive an unwanted message every day and 49 percent receive a minimum of one a week. Chat apps are also getting bombarded with unwanted messages, according to the report. 28 percent of consumers receive an unsolicited SMS message every day, with 58 percent reporting one every week. 33 percent of those surveyed said these messages were attempts to get them to disclose personal data like bank details or online passwords.