Reuters is reporting Square Enix president Yoichi Wada as saying the PS3 price cut was welcome news, but coming too late in the fiscal year to expect any impact on business.
“In terms of the impact (the PS3 cut) will have on this financial year’s earnings, I don’t think there will be a major difference,” Wada said. “But I expect there to be a big impact from next year.”
Wada instead expects the benefits to start being realized around March 2010 and on. Price cuts are always a welcome sign to any business that needs a jump-start (PS3), but it is a bit of a slow burn until it really starts impacting the bottom line.
After the price cut, what’s the next step? Communicating that cut to as many users as possible, and that s where marketing will take a crucial next step in fostering as many sales of new PS3s as possible. Who woulda thunk it?
