“I love to work with brands,” says Tucker, a Twitch and YouTube streaming personality more widely known as iijeriichoii. “There’s a time and place for everything. You can’t just brand everything and be like a walking billboard. At the same time, nobody should feel like they shouldn’t reach out or work with brands and companies because of some stigma.”
Tucker is careful when it comes to selecting which brands he works with, citing Monster Energy and El Gato. “They get it. They understand how advertising fits into the new media.”
