Soccer Game Advertised During Soccer Game on Soccer Players

EA Sports, following some glowing preview coverage of the latest edition of their long-running FIFA soccer franchise, has decided to be the primary sponsor for the Swindon Town Football Club.

Some may remember Dreamcast from past years on Arsenal and Xbox 360 logos on Seattle’s MLS team (you know, The Seattle… Soccer Players), but Swindon Town is the first to have a game s brand emblazoned on its uniforms.

And, if you happened to forget, Swindon Town plays in the English Football League One (the equivalent of the minor leagues to the Premier League’s majors).

Is this marketing getting a bit too obscure, or is it properly designed for the target demographic   We’ll find out when FIFA 10 hits shelves later this year.