Guitar Hero 5 has been making the rounds lately, with everything from a nudity-heavy viral video to Bill O’Reilly bemoaning said video.

Now Activision is lightening the mood with their latest trailer, showing how Xbox 360 avatars are going to be the star of the show in the newest Guitar Hero game.

As more publishers integrate their games with centralized experiences like avatars, we see a market developing even more for these kinds of microtransactions or branding opportunities.

How long before we see a Pepsi shirt on your lead singer, or the band arrive in a VW Routan?   The more players are accustomed to identifying themselves personally in their gaming, the easier it’ll be for advertisers to get their buy in when it comes to virtual goods like this.

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