Figuring out the spending habits of millennials can be quite a task for certain advertisers. However, Digital recently reported on findings from comScore, Noise/TheIntelligence Group’s Cassandra Report and nScreen’s Media report “What Millennials Want From TV”, that could help clear a few things up.
First up was the question of social media being an important source for news and current affairs, compared to mainstream sites. Out of the over 3,000 millennials polled, 60 percent came back and said it does make a difference, while 21 percent said no, and 19 percent chose to neither agree nor disagree.
Next up was the question of what sort of communication method millennials prefer when it comes to divided countries, either by text or images. For the most part, they came out almost even in countries like Indie, China, Spain, and the United States, but moving on to Germany, Brazil, and South Korea, text showed increased popularity. Only Italy showed a greater preference to images over text.
The third survey highlighted the most popular apps amongst millennials, counting into the triple-zero digits. Out of the apps chosen, Facebook led the charge, followed by YouTube, Pandora Radio, Facebook Messenger and Google’s Play and Search services. Instagram and Gmail also made the list, though a little lower down.
Millennials also opted to explain how news and information sources are ideal for usage on desktop and mobile devices. Out of those polled, the Huffington Post Media Group News page took the top spot, followed by Yahoo-ABC News Network, CNN Network, Buzzfeed and Gannett Sites. Other networks also rounded out the top 10, including NBC News Digital, CBS News and Fox News Digital Network.
Lastly, despite different spending habits, millennials seem to have some interest in paid-TV subscriptions, with nearly 60 percent stating they still subscribe to services. Still, that’s a smaller number than casual viewers, and a whopping 20 percent never subscribed to the services at all.
Companies could learn from these statistics, and maybe try a little better to get into the minds of a millennial audience.