[a]list’s Steve Fowler interviews the winners of this year’s Game Connection Marketing Awards. The winners were announced at a ceremony at Porte de Versailles Expo in Paris on November 28.

Marketing reps from NC Soft’s Guild Wars 2 print and digital campaigns, Neoco’s Borderlands 2 social media campaign, Sid Lee Paris’ Assassin’s Creed III “Rise” trailer, and Crispin Porter + Bogusky’s Just Dance 4 mobile campaign talk about what helped them walk away with first place trophies.