Teens continue to favor Apple with their phone of choice, with 67 percent actually owning iPhonesa and 73 percent saying that the iPhone will be the next phone they buy. However, despite Apple being the top consumer brand for young folks, the excitement isn’t as high for Apple’s foray into wearables with the Apple Watch according to Piper Jaffray.
Only 7 percent of teens own a smartwatch and 16 percent want to buy the Apple Watch. Why is this?
This could be due to a generational gap of younger consumers not used to wearing a watch on their wrists. Cell phones had made watches practically obsolete and relegated to being a style accessory instead of a necessary item. Due to this, teenagers will likely be swayed if the Apple Watch proves to be another useful and worthy screen.
The survey also found that 8 in 10 teens play mobile games, which is down from surveys covering this subject previously.
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