There seem to be two things dominating all media right about now; one is the iPad and the other is Tiger Woods’ return. The latter has been emphasized by a very strange new Nike ad, which features Tiger’s father talking to the golfing legend about personal responsibility. It’s a weird marketing strategy, which some are already calling “brilliant” while others are just entirely creeped out by it. Either way, it’s gotten tons of buzz, and that’s half the battle in marketing. Check out the video below.