This week: Goop lands its first CMO, Potbelly welcomes Papa John’s former exec, Lenovo updates its marketing team, Lionsgate loses a marketing head, Interactive Advertising Bureau CEO exits, GoCompare secures a new marketing strategy lead, Twitter reorganizes to offer more live video to marketers, 20th Century Fox marketing leader departs, Louis Vuitton CEO promotes son to image head, Genesis and ChromaDex find new CMOs.
Goop Appoints Andres Sosa Chief Marketing Officer
Goop, the lifestyle brand founded by Gweneth Paltrow, has appointed its first CMO. Andres Sosa will start his new position on Monday and lead international expansion efforts. Sosa joins the company after serving as executive vice president of sales, marketing and creative at Yoox Net-a-Porter’s The Outnet.
Potbelly Hires Brandon Rhoten As Senior VP And CMO
Sandwich chain Potbelly has appointed Brandon Rhoten senior vice president and its first chief marketing officer. Rhoten previously served as chief marketing officer for Papa John’s until an abrupt corporate shake-up last month that forced his exit after one year.
Apple Names Poonam Kaul Director Of Marketing In India
Poonam Kaul will join Apple as its first director of marketing in India. Kaul will complete her tenure as PepsiCo India’s vice president of communications and CSR and join Apple in a few weeks.
Lenovo Updates Its Global Marketing Teams
Amit Dosho is Lenovo India’s latest chief marketing officer, the company announced Thursday.
Doshi will focus on deepening digital and data competencies towards building a “more customer-centric organization” across all business segments in India and South Asia.
“Amit has played a pivotal role in the Lenovo brand journey over the last five years and understands its pulse,” Rahul Agarwal, Managing Director and CEO, Lenovo India, said in a statement.
Bhaskar Choudhuri has been promoted from head of marketing in India to chief marketing officer for the APAC region. Choudhuri will be responsible for expanding Lenovo brand footprint in the region of driving sales of PC’s tablets and smart device in his new role.
Gina Qiao has been promoted from senior vice president of mobile business group to global chief marketing officer. Qiau replaces David Roman, who retired.
Tim Palen Steps Down As Lionsgate CMO
Lionsgate’s chief marketing officer Tim Palen has stepped down from his position but will remain on as chief brand officer. The move is part of an executive shake-up that began last fall when Joe Drake was appointed co-chairman of the Lionsgate Motion Picture Group, Variety reports.
IAB CEO Exits; Appoints Temporary Replacement
Vijay Solanki, CEO of The Interactive Advertising Bureau (IAB), has exited the company after two years, stating it was “time for a change.”
IAB has appointed its director of research, Gai Le Roy, as interim CEO until a replacement can be hired.
GoCompare Appoints Zoe Harris As Chief Marketing Officer
Zoe Harris will join insurance rate comparison brand GoCompare as chief marketing officer later this year, where she will be responsible for the development and delivery of marketing strategy. Harris, who currently serves as CMO for Reach (formally Trinity Mirror Group) will replace Richard Harris who held the role since 2016.
“Zoe’s background in media, with an enviable track record of helping develop some remarkable and impactful brands, makes her an ideal fit for the Group,” said GoCompare CEO Matthew Crummack.
Harris’ hire is likely part of the company’s recent efforts to address gender parity in its hiring practices.
Twitter Consolidates Video And Partnership Teams
Twitter is placing less emphasis on live video as a standalone feature, folding its live video teams into its content partnership team. In an internal memo obtained by Variety, Twitter said the reorganization was to streamline to increase efficiency, “better aligning with [their] global strategy and vision.”
As a result of the reorganization, director of global news partnerships Peter Greenberger and global head of live video Todd Swidler are exiting the company.
Twitter is dividing its content partnership teams into region rather than category from now, each reporting to Kay Madati, global head and VP of content partnerships. As part of this change, Laura Froelich, director of sports partnerships, will become the head of US partnerships.
Executive Vice President Of Marketing Jonathan Helfgot Leaves Fox
Twentieth Century Fox is waving farewell to Jonathan Helfgot, the company’s executive vice president of theatrical marketing, Deadline reports.
Helfgot had been with the studio for a little over a year, joining in May of 2017 from Open Road, where he was president of marketing.
LVMH Promotes Antoine Arnault To Head Of Communication And Image
Currently, Berluti’s CEO and son of LVMH CEO Bernard Arnault, Antoine Arnault is expanding his responsibilities, taking on the role of head of communication and image for the luxury conglomerate.
In order to address this increased exposure and further enhance the evaluation of the group’s achievements, I have decided to strengthen the organization of our communication,” Bernard Arnault said. “He will oversee all communication agencies working for the group and will promote a global strategy that will benefit everyone.”
Antoine Arnault has been with LVMH since 2002, first working in the company’s French marketing department.
Genesis Healthcare Hires Michel Mommejat As Chief Marketing Officer
Michel Mommejat has joined Genesis Healthcare as its chief marketing officer.
“We are very pleased to welcome Michel Mommejat to the Genesis Healthcare team,” said Dr. Iri Sato Baran, Genesis Healthcare’s co-founder and president. “With more than twenty years of experience in marketing with focus on digital, CRM and technology, Michel Mommejat brings a holistic communication skill set to our marketing team, combining passion for strategy, operational excellence and innovation.”
Previously, Mommejat served as managing director for digital, data and technology for McCann Worldgroup in Japan.
SBE Hires Alvaro Valeriani As Senior Vice President Of Sales And Marketing
Alvaro Valeriani has joined SBE as its global senior vice president of sales and marketing.
“We are excited that Alvaro is joining us in this crucial role. We’re on a journey of expansion across our hotel and restaurant brands and his twenty years’ experience in the hospitality sector working at some of the biggest hotel groups in the world will help us continue this trend and keep our portfolio of brands at the forefront of the hospitality world,” said SBE CEO and founder Sam Nazarian.
Previously, Valeriani worked at Hyatt hotels and resorts in Latin America as head of its sales and marketing operations.
ChromaDex Appoints Lisa Bratkovich Chief Marketing Officer
Lisa Bratkovich is joining ChromaDex as its chief marketing officer.
“Lisa’s expertise in direct response and brand marketing, particularly in the anti-aging space, is what ChromaDex needs to make Tru Niagen a global brand,” said Rob Fried, ChromaDex’s president & chief operating officer. “Her presence on the senior leadership team is welcomed, and we are thrilled to have her lead our marketing efforts.”
Bratkovich most recently served as CEO and principal for Direct Upside Group, a direct-to-consumer marketing consulting firm.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, June 8. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at editorial@alistdaily.com.
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