As Snapchat has made pains to convert themselves in the mindset of marketers from being a social network to being more of a media platform, brands are already eager to take part in what this means for mobile content.
SnapperHero will consist of 12 episodes bringing in YouTuber celebrities like Freddie Wong and Harley Morenstein, and of course, the original Snapchat celebrity, Shonduras. The series is being sponsored by AT&T who is paying the content makers in order to get the show out to Snapchat users.
Lately, Snapchat has made a lot of changes in order to entice brands and attract advertisers to tap into the app that is so popular among the young. From Sponsored Stories to its latest ‘Discover’ feature, Snapchat is looking to monetize in ways that seem unconventional when comparing it to other social platforms. The cost of reaching out to Snapchat’s audience may be high, but they’ll willing to bet brands will think it’s worth the $750,000 price tag.
