When it comes to advertising in mobile games, some might think bigger companies like Google may be an ideal choice. However, according to a report from VentureBeat, that may not be the case.
Several game developers have begun choosing startup ad companies such as Vungle and AdColony for their monetization purposes, rather than Google. Some 176 game developers with 1,100 publishers games, 300 million collective downloads and over $600 million in annual revenue took the survey, and indicated that game developers tend to abandon Google after hitting 11 published games. In addition, developers who use any company besides them seem to make more money, along the lines of more than $50,000 per month.
The report shows several monetization models being used, with ads: interstitials leading the pack, followed by in-app purchases and both banner and video ads. Meanwhile, value-exchange ads and native ads round out the bottom of the list.
Source: VentureBeat
