The platform that has built its userbase on the ephemerality of its content has debuted today a new monetization stream with its very first in-app purchase: the ability to Replay Snaps. While the Replay feature has been around for some time, users have been limited to just one Replay per day.
“We introduced Replay in Additional Services almost two years ago, and we’ve used it to relive those amazing moments (or the ones we weren’t paying attention to . . . ) just one more time before they disappear. We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay,” said Snapchat in a blog post.
No longer will Snapchat frustrate its users. It will give them what they want. For a price.
“Today, U.S. Snapchatters can purchase extra Replays, starting at three for $0.99. You can use a Replay on any Snap you receive, but you can only Replay any Snap once. They’re a little pricey — but time is money! ;)”
At the same time, Snapchat has also unveiled a new way to Selfie in a move to keep users happy. With Lenses, users can distort their own faces with animated lenses. To power this, Snapchat has acquired Looksery, a startup that specializes in facial recognition tomfoolery.
