It’s been an interesting past year for social media. Facebook has seen friction from both brands and users. The ever-fickle teenager moves platform to platform the moment they detect a marketer’s handiwork impinging on their territory.
Digiday compiled the most meaningful and interesting of what could be called the state of social media marketing in graphs containing data from eMarketer, Shopify, DigitalInsights and Vine.
Intriguing trends emerge. Social media users continue to grow in number and are doing so at a much more steady rate than one might imagine, Facebook is strong in user numbers but Google Plus is catching up, and social ad spend grows in relation to growth of users, along with spend per user. Facebook is the reigning king on social when it comes to purchase conversion rates, but look at what’s following behind– video-centric platforms YouTube, Vimeo and Instagram.
What does the future hold This year looks to be the year of social video– if it wasn’t last year, it certainly is now moreso. Instagram’s notably engaging platform has added video and Twitter’s Vine chugs along, Facebook’s continues testing out 15-second video ads and YouTube’s Susan Wojcicki has plans to make YouTube stars really, really famous.
Check out the data for yourself below.
