This week’s executive shifts include a new chief marketing officer for Sara Lee Frozen Bakery, PepsiCo’s new CEO line-up, Burberry’s new CMO, Clorox’s new GM for Nutranext, Native Instruments’ new CMO, a new marketing chief for Eve Sleep, a newly created global head of digital marketing role for BNP Paribas Asset Management, a CMO for Wynn Resorts, IFB appoints a chief marketing and strategy officer and Valiant Entertainment says goodbye to its senior marketer.
Sara Lee Frozen Bakery Names CMO
Ryan Malone has joined Sara Lee Frozen Bakery as chief marketing officer. Malone brings over 25 years of food company experience and joins Sara Lee from McCain Foods USA, where he served a number of roles including senior director of marketing.
Malone held several marketing roles at Kellogg Company and Kraft Foods where he worked on iconic brands like Pop-Tarts, Special K and Maxwell House. He also worked for Kronos Foods in both sales and marketing leadership role.
Burberry Names Chief Marketing Officer
Rod Manley has been appointed chief marketing officer at Burberry effective January 1, 2019. Manley joins the brand from Calvin Klein where he served as executive vice president of influence marketing and communications.
Manley also previously held a position at Giorgio Armani.
Blumhouse Pegs Netflix PR For New Marketing Head
Karen Barrigan is joining horror producer Blumhouse as its new head of marketing and communications. Barrigan was the vice president of publicity for Netflix original series, including House of Cards.
Fisher And Paykel Appoints Head of Marketing
Appliance brand Fisher and Paykel has appointed Richard Babekuhl to the role of head of marketing. Babekuhl joins the brand from KitchenAid, where he served as marketing director. He brings over 17 years of experience to the role, including various positions with Breville and Electrolux
IHeartMedia Appoints SVP Of Marketing
Eric Hadley has joined iHeartMedia as the new senior vice president of marketing. Hadley brings a wealth of sales and marketing experience to the role—he most recently served as chief marketing officer for GroundTruth and his career includes Microsoft, The Weather Channel and Outbrain.
Geico Promotes For VP Of Marketing
Geico’s assistant vice president of marketing Joe Pusateri has been promoted to vice president of marketing, the company announced Thursday.
BMW Names Head Of Brand Management
BMW has appointed Jens Thiemer as its new head of brand management. Thiemer joins the automobile manufacturer from Mercedes-Benz, where he served as vice president of marketing and then later CMO.
Speaking on the appointment, Pieter Nota, BMW brand sales boss, said: “I am delighted that Jens Thiemer, a highly experienced marketing specialist, is joining us at this time. Our joint goal is to achieve a seamless brand experience for our customers, across all touchpoints.”
Boxed CMO Joins Clorox As Nutranext GM
Jackson Jeyanayagam has been hired by Clorox to be the vice president and general manager for Nutranext direct-to-consumer operations. He joins the consumer goods giant from Boxed, where he served as chief marketing officer.
His career includes a number of CMO advisory positions and he spent a year as head of digital marketing for Chipotle.
Native Instruments Appoints Chief Marketing Officer
Paul Jeszenszky has joined music production and DJ technology brand Native Instruments as its new chief marketing officer. Jeszensky brings over a decade of marketing leadership experience to the role and most recently served as growth officer for pet-sitting network Rover.com. His career includes marketing roles for eBay, Google and Airbnb.
As chief marketing officer, Jeszensky will oversee Native Instruments’ global marketing and communications strategy to drive its growth under the brand message of “anyone can make music.”
Atlantic Records UK Promotes For Marketing Director
Callum Caulfield has been promoted to marketing director of Atlantic Records UK. Caulfield joined the music label in 2012 as senior marketing manager and worked his way up the ranks to head of marketing in 2016. Prior to joining Atlantic, he held marketing roles at Mercury Labels and Columbia Records.
“He will no doubt drive us into a new era of greater personalized marketing and authentic story-telling,” Atlantic Records UK general manager Katie White said in a statement.
PBS Distribution Creates Marketing VP Position, Taps Former AMC Exec
PBS Distribution has appointed Jen Robertson to the newly created role of VP of marketing. Robertson joins the brand from Global Series Network International’s Walter Presents, where she served as GM. Her career also includes 15 years at AMC Networks, most recently as SVP, digital media and business development, for WE tv.
Eve Sleep Names Chief Marketing Officer
Eve Sleep has appointed Cheryl Calverley as its new chief marketing officer. Calverley joins the DTC mattress company from the Automobile Association, where she served as marketing director. Her experience includes senior marketing roles at Unilever and Birds Eye Iglo.
Houston Symphony Welcomes New CMO
The Houston Symphony named Gwen Watkins as its new chief marketing officer effective January 2, 2019. She most recently served as associate head of marketing and communications for the Museum of Fine Arts Houston.
BNP Paribas Names Global Head Of Digital Marketing
BNP Paribas Asset Managment as appointed Hilda Tingle as the global head of digital marketing in a newly created role beginning January 7. Tingle joins the financial giant from JP Morgan, where she served as head of digital engagement. She brings over 20 years of experience to the position.
“. . . Hilda’s expertise in areas including marketing automation and digital strategy and transformation will be invaluable as BNP Paribas Asset Management continues to enhance its digital capability,” commented BNP Paribas CMO Roger Miners.
Dunkin’ Brands Promotes For Marketing SVP
Tom Manchester has been promoted to senior vice president of integrated marketing for Dunkin’ US. Manchester has worked with Dunkin’ Brands for 17 years and most recently served as vice president of field marketing, leading the brand’s sports marketing initiatives.
In this new role, Manchester will be responsible for culinary innovation, consumer insights, brand marketing and field marketing.
CraftWorks Names Chief Experience Officer
Josh Kern has joined CraftWorks Holdings as chief experience officer (CXO). Prior to joining the restaurant brand, Kern served as chief marketing officer for Cerca Trova Restaurant Concepts, the nation’s largest franchisees of Outback Steakhouse.
In this new position, Kern will oversee strategy, marketing and digital for CraftWorks’ portfolio of brands, including Logan’s Roadhouse, Rock Bottom Restaurants Inc. and Gordon Biersch Brewery Restaurant Group Inc.
IndyCar Appoints New Company President
IndyCar has promoted Jay Frye to company president. Frye joined Hulman & Company, the parent of IndyCar and Indianapolis Motor Speedway, in 2013 as chief revenue officer and most recently held the position of president, competition and operations.
WeAre8 Names Chief Marketing Officer
Danny Tawiah has joined the executive team at WeAre8 as chief marketing officer. Tawiah previously served as vice president of global digital brand innovation at Nike.
Speaking on the new hire, Sue Fennessy, founder and CEO of WeAre8, said: “Danny has a natural gift for creating deep emotional connections between people and brands, and his incredible vision and storytelling ability will be a major asset to our partners and clients as they invite millions of people to help tell their brand story.”
Wynn Resorts Appoints Chief Marketing Officer
Casino operator Wynn Resorts Ltd. has named Scott Moore as its new chief marketing officer effective January 2, 2019. Moore joins the company from Augeo, where he served as chief operating officer for just over a year. His experience also includes owning his own consultancy firm and serving as senior vice president of marketing for Best Buy.
IFB Appliances Names Chief of Marketing, Strategy
Niladri Datta has joined IFB Appliances as chief marketing and strategy officer. Datta previously served 15 years at LG India, most recently as head of corporate marketing.
Valiant Entertainment’s Senior Marketer Exits
Senior marketing and communications manager Victoria McNally has exited Valiant Entertainment, she confirmed on Twitter. McNally held marketing communication roles at the comic book publisher for just over a year. Prior to joining Valiant, McNally worked as an entertainment writer for outlets like Nerdist, Bustle and MTV.
Editor’s Note: Our weekly careers post is updated daily. This installment will be updated until Friday, December 21. Have a new hire tip? We’re looking for senior executive role changes in marketing and media. Let us know at email@example.com.
|Executive Director, Chief Marketing Officer||Lenovo||Chicago, IL|
|Global Head (CMO) of Print Marketing||HP||Palo Alto, CA|
|Vice President, Marketing Strategy and Project Management||Paramount Pictures||Hollywood, CA|
|Vice President, Consumer Marketing, Origins North America||Estée Lauder||Virtual, USA|
|Head of Integrated Marketing, Fire TV||Amazon||Seattle, WA|
|VP, Retail Marketing||Yamaha||Buena Park, CA|
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